Miss. Li Wing Shan

Business Development Director, Locolla Limited

Wing Li is the Head of Marketing and Business Development at LocoBike, a leading bike-sharing firm in Hong Kong.

With over 14 years of experience in marketing and brand management, Wing has a proven track record of developing and executing successful marketing strategies that drive growth and increase brand awareness.   Wing began her career in marketing at a media company, where she worked with a diverse range of clients across various industries. She honed her skills in event marketing, digital marketing, and content marketing, and developed a passion for creating engaging and impactful campaigns.  

In her current role at LocoBike, Wing is responsible for overseeing marketing and branding initiatives. She leads a team of marketing professionals and works closely with product development, sales, and customer service to ensure a cohesive and effective brand strategy.   Wing holds a Bachelor's degree in International Business Management from the University of Northumbria at Newcastle.

Outside of work, Wing enjoys martial arts, outdoor sports, and traveling to over 50 countries.

Sustainability Tips from Wing:

  1. Cycling or Walking: Choosing to use cycling, or walking instead of driving a car can reduce carbon emissions and it is a great way to live more sustainably.
  2. Keep the shopping bag and water bottle inside your bag : Avoiding single-use plastics, such as straws, shopping bags, and water bottles, and choosing reusable alternatives can reduce wast.
  3. Cook More: Reducing meat or incorporating more plant-based meals into your diet can help you eat more healthy. Also, it’s help to reduce your carbon footprint.

All Sessions by Miss. Li Wing Shan

2:45 pm - 3:30 pm
Greener Transport Solution

Driving Towards a Sustainable Future: Hong Kong's Path to Zero Vehicular Emissions

Join us for a thought-provoking panel discussion as we explore Hong Kong's path to achieving zero vehicular emissions and driving towards a sustainable future. We will look into the strategies, initiatives, and policies that Hong Kong is implementing to reduce the environmental impact of transportation and pave the way for a greener city. From innovative technologies to sustainable transportation solutions, our expert panelists will share insights and discuss the challenges and opportunities in creating a zero-emissions future for Hong Kong.